​WHAT'S INSIDE

We carry just about everything to outfit the surfer, paddler, and beach goer. Lots of fashionable clothing and accessories and sunglasses!

LESSONS​

Learn from mature, professional instructors in the best surfing beaches and bays the area has to offer.

RENTALS

We offer rentals for just about any level of surfer or paddler. Stop in to let us guide you in the right direction or see our list of rentals and pricing here.
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SURFBOARDS

Check out our amazing selection of surfboards by Rickey Carroll, Donald Takayama, Black Rose, CJ Nelson, Harley Ingleby, Tim Nolte. 

SUP

We have New Jersey's top selection of Surf SUPs and Paddleboards. Most of our boards are custom built in the USA by master shapers using the best materials available. Boards by Cannibal CoreVac, Steller, Surftech, NSP, Riviera, Kings Customs, and Rickey Carroll.

USED/DEMO SUPS ​

New, Used, Demo, and Consignment Surf SUPs by Cannibal CoreVac, Steller, Riviera, Rickey Carroll, Kings Customs, Focus, Surftech. 

FINS

Over 100 fins to choose from

JEWELRY

Jewelry, bracelets, necklaces, anklets, earrings, rings, trinkets
Handcrafted and Imported Jewelery

SUNGLASSES

Sungslasses by Otis, Maui Jim, Costa, Electric, Maho Shades, Reflect, Smith, Native, Sun Cloud

CLOTHING

Clothing by, Oneill, Cambria, Vissla, Quiksilver, Hurley, Jetty,
​Primal Surf, Veronica M, Z&L, Roxy,  Salty Crew, 
FROM BOARDS TO BIKINIS, WE'VE GOT IT ALL
Follow @PrimalSurf on Instagram & Hash Tag #PrimalSurf