Primal Surf in Brigantine, NJ, in the premier dealer for Infinity surf sups and paddleboards. We have been avid life long surfers and heavily into sup surfing for the last 15 years. We've carried many brands and have ridden lots. Infinity SUP and paddleboards have developed their boards over the long test of time since their entrance into the surfboard business in the early 70's. The Infinity surf sups are finely tuned for shredding and built with a high strength to weight ratio. Sup-spention construction is what gives the board proper flex resulting in more torque out of your turns. 

At Primal Surf, we carry a healthy selection of the Infinity surf sup lineup. We stock all the Infinity surf sup models; The New Deal, Blurr V2, Round Nose Blurr, Bee Line, and the Wide Speed. These boards will take your sup surfing to the next level. 

You can visit the shop at 3106 Revere Blvd., in Brigantine, NJ. We are great at fitting you with the proper model and size. 

Blog by;
Primal Surf Owner
Michael Laielli
​

We've had a lifetime of surfing the world, and we just love passing on what we've learned about the benefits and pleasures of it! Here at Primal Surf, we personally run every session and build on a more personalized relationship with students to provide you with the knowledge and skill to get your surfing career started. Starting with top quality soft surfboards made specifically for surf training; we match each student up with the proper size surfboard and wetsuit for warmth and protection. Our beaches in Brigantine NJ are clean and have sandy bottom beaches  that make it safer to teach the sport of surfing. We pick the best location for each session to insure optimum conditions for the day. Our instructors are mature, and qualified to properly teach the sport of surfing. 

​Our lesson format is the most convenient for meeting the needs of your busy schedule. You pick your days that fit your schedule, and we do the rest. Our prices are very affordable at $65 pp. for a 2 hour lesson. We also offer discounted  rate packages of multiple surf lessons. 

For more information, call the shop and speak to a real person: 609-264-1999

See you in the surf! 
Mike Laielli / Owner, Primal Surf Shop
​Brigantine, NJ  

Primal Surf Shop is Brigantine's premier go to surf shop and Surf School since 2003. It is a custom built surf shop focusing on an interior construction of Cedar, Oak, Bamboo, and grasscloth. The entry door is also a custom laminated wood layup reminiscent of old 1950's wooden surfboards. We have everything from surfboards and stand ups, to bikinis and board shorts. You can also find a collection of whale bones, walrus skulls and antique bottles washed up from the storms.

We also have the area's premier Surf School for 22 years, utilizing the perfect surf lesson beaches, finest quality "Learn 2 Surf" soft surfboards by Surftech. We have mature, experienced, friendly instructors. Our shop is conveniently located 5 minutes from Atlantic City, NJ,  at 3106 Revere Blvd., Brigantine, NJ. 

Some of the Products we carry are; Surfboards, Paddleboards, Bodyboards, Softboards, Skimboards, Wetsuits, Bikinis, Board shorts, Bathing suits, Sunscreen, Tanning lotions, Hair products, Lip balm, Jewelry, Sun dresses, Tees, Tee shirts, Shorts, Pants, Warmups, Rash guards, Sun SPF shirts, Hoodies, Hats, Straw hats, Sandals, Sunglasses, Eyewear, Dresses, Lounge wear, Beachwear, Shoes, Flip flops, E-Bikes, E-Cruisers, Fat Bikes,Ukuleles, Surfboard Repair products, Surf Lessons, Surfboard rentals, beach toys, beach towels, and blankets. 

Written by; Michael Laielli, Owner / Primal Surf Shop in Brigantine, NJ, 

Learn to surf in Brigantine, NJ, at Primal Surf Shop. The area's premier surf school for over 20 years. We have the finest beaches for learning to surf with soft waves that are perfect for beginners. We use the best surf school boards available for our surf lessons.  "Learn 2 Surf" Boards BY SURFTECH and wetsuits by O'NEILL are provided with every lesson. Our team of mature, qualified instructors are ready to get your surfing career going. We only operate our surf school in suitable, safe conditions.

We have plenty of surfboards for rentals if you want to practice your newly learned surf lesson skills. All students get discounted rentals making it very affordable to continue the fun. You can book your lesson by calling our shop at 609-264-1999, or by stopping into our beautiful shop at 3106 Revere Blvd., Brigantine , NJ, 08203. Classes begin in June.  

Written by: Michael Laielli / Owner Primal Surf Shop / Brigantine, NJ, 

Primal Surf in Brigantine NJ, has the areas finest selection of men's and women's swimwear. Our ladies swimwear brands include, Vuori, O'Neill, RipCurl, Carve, Imsey, Sisstrevolution, and Rythm. Men's swimwear by: Vissla, Jetty, Salty Crew, and Vuori.We are open year round and located 5 minutes from Atlantic City. Stop in to see our selection of swimwear, beachwear, sandals, sunglasses, sunscreens and lotions, jewelry, hats, and accessories. Whether it's for the pool, beach, or the surf, we have you covered from head to toe! Primal Surf is located at 3106 Revere Blvd. Brigantine, NJ, 08203 ~ Est. 2003

Written by: Michael Laielli / Owner/ Primal Surf

PRIMAL SURF in Brigantine NJ, now has E-BIKES in stock for the enjoyment of street cruising or Fat Tire E-BIKES for beach cruising. They range in price from $499 to $998. We currently carry five different models from Hyper Bicycles. The Jetfuel 26" Fat Tire Cruiser $998], The 20" Ultra Fat Tire [$998], The 26" Women's E-Ride Cruiser [$648], The Men's 26" E-Ride Cruiser [$648], and The 14" Compact E-Ride [$499]. They are great quality, affordable, and loads of fun. Stop in to Primal Surf to check out our new E-BIKE selection now as all pricing is subject change.

Author: Michael Laielli, of Primal Surf School Owner/Operator 25+ years in Brigantine, NJ.

In my 25 years of teaching surfing, I’ve seen the evolution of the soft board come to what it is today. Softboards started out being crude in shape and weight, but effective for teaching surfing. Soft surfboards have evolved to the point of being able to ride them in serious high-performance waves, as proved by many pro level surfers who now have their own models of softboards out on the market. Choosing your first surfboard it’s quite easy for a beginner. What you need to consider is the following; riders height weight and age, experience level, and how often rider will be using the board. A good surf shop will have someone available to guide you with your choice. In my experience over the years, the learning curve is accelerated if you choose a board in the right size range to float the rider properly, giving them plenty of paddling speed and flotation to enter the wave. Most adults will benefit from 8 to 9 foot full volume softboard such as Catch Surf Odysea Log. or Surftech Softop, Surfers that are experienced or young children would be in the 5 to 7 foot range depending on age and skill level or preference. For the advanced Surfer, there are quite a few options from companies such as Softech, Catch Surf, JJF Funformance, Surfers with a good amount of experience are choosing boards from all the categories, which allows them to catch waves early because of the higher volume they contain. Experience surfers also enjoy the level of fun they provide in conditions such as crowded beach breaks, or smaller summer surf conditions, but not limited to those days as the boards will handle performance waves as well.

Whatever your level of experience is, we will help you choose the right softboard to suit your needs. Stop in our shop at Primal Surf, 3106 Revere Blvd., Brigantine, New Jersey. When fully stocked, we carry approximately 150/200 soft surfboards in inventory. Soft surfboard brands that we carry are: FCS Softech, Surftech Softop, Odysea, Catch Surf, Beater, Wave Bandit Ben Gravy, JJF Pyzel Funformance, and Stormblade.

We also have an excellent surf school program running June through Mid September. We use top quality brands of boards and wetsuits in our school and have the areas best beaches to surf. Brigantine has more surfing area littered with sandy bottom beach breaks that are also guarded in season.

Get a board and get out there!
Mike Laielli

Article by: Michael E. Laielli, Owner and operator of Primal Surf In Brigantine, NJ. Surf and Water Sports Trainer for 20+ years. 
In my 20 years of teaching surfing, I have never imagined that soft surfboards would be so good as they are today. In the beginning, they were heavy and shaped poorly, with flimsy fins, but the students only needed to catch the wave, stand up, and go straight to get hooked. From that point, it was straight to a fiberglass board so they could progress. Well things have changed tremendously! The soft surfboard has evolved to a high performing board that even the highly skilled surfer wants to have in their quiver. The choices range from the higher volume beginner logs that are great to learn on and help you progress on to a shorter board if you want to do high performance maneuvers, or you can get a short board that mimics a high performance short board, and all with colors and designs that will blow your mind! But why a soft surfboard? Soft surfboards are safer, more durable, and you don't have to worry about every little "ding" that fiberglass surfboards get. That equates to tons of fun for the surfer and beginner. 

At Primal Surf in Brigantine, NJ, we're committed to having the areas largest selection of soft surfboards of the best quality. Cheap soft surfboards found in box stores will delaminate and are made of cheap EPS foam core that sucks in water making them an unrepairable, disposable board in a short time, and that is also bad for the environment. The boards we stock are also used in our surf school because thy hold up over time, and perform best. 

The brands that we've chosen to use in our surf school and sell in Primal Surf are: Catch Surf, Odysea, Wave Bandit [Ben Gravy}, Softech, and Stormblade soft surfboards. I like these brands because they are well built, and they are shaped to suit all kinds of riders and performance levels. 

At Primal Surf Shop, we help our customers choose the proper size and shape to fit their needs, and we also have a large rental fleet of the same boards that you can try before you buy, and we'll even apply a portion of your rental fee towards the purchase of the board. We always recommend a lesson or two to get the basics down before making a purchase if you've never tried surfing, so you will be properly fitted to the correct board while learning all the safety skills as well. 

For more information on surfing lessons and surf gear; 
visit our website at www.psurf.com or call us at 609-264-1999

Happy healthy surfing,
​Mike