Article by Michael Laielli Owner/ Primal Surf/ Brigantine, NJ
We are happy to announce the arrival of Vuori clothing to our beautiful Surf Shop & Boutique. Vuori clothing is not only comfortable and long lasting, it is beautiful and extremely comfortable; clothing you won't want to take off. Vuori creates clothing items for fitness and casual wear throughout the day.
Live, Work, Play, Chill
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle; an integration of fitness, surf, sport, and art. Breaking down the boundaries of traditional activewear, Vuori is a new perspective on performance apparel.
Each piece of Vuori clothing is functionally built with durable performance material to withstand the toughest workouts, but designed with next-level comfort top of mind and a more casual aesthetic that effortlessly transitions into everyday life.
Vuori's mission is to create quality products for your pursuit of a happy life; empowering deeper connections with fitness, nature, creativity, and community. Guided by values and the coastal California lifestyle, Vuori is simply happier on a healthy planet. That’s why Vuori's approach to sustainability is fivefold, focused on the materials they work with, reduction of waste, offsetting 100% of our carbon footprint, social responsibility and community leadership.
Ensuring their factories provide safe and healthy working conditions for their staff and adhere to responsible environmental policies is a top priority. Vuori requires all of their suppliers to sign and adhere to the Vuori Code of Conduct, where they set forth their expectations for the fair treatment of labor, safe and healthy working conditions and strict environmental practices.
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